+27 (010) 206 9209 info@seraa.co.za



Making the World a Better Place For All of Us

Our Story

The Sex Education Research and Advocacy Agency (SERAA) is a non-profit company, registration number 2019/295770/08. We are inspired by global research which proves that Sex education and sex research advances communal and individual freedoms, expands social equities and reduces gender violence. Sex education positively transforms homes and communities.

SERAA applies a three-fold approach which focuses on:

Training & Education

We provide a wide range of workshops and talks.


Looking for solutions into the prevention of teenage pregnancy, STi’s, rape & femicide.


Knowledge requires accountability and rehabilitative action.

A Strong Focus on Family Education

Sex education is life education. SERAA seeks to make the family the focal point of sex and relationship education. To build a nation requires building families. Our work on sex education is founded and guided by the following set of key principles:

  1. Sex education can lead to better life-choices, reduce teenage pregnancy, lower the spread of STI’s and create a culture that decreases sexual violence and rape. Sex Education improves lives.
  2. Children should be taught about sexual matters in an “environment that is safe, where there is love and friendship” (Whitlock 2019).
  3. Sex Education in the family environment encourages improved communication at home, stronger bonds between family members and builds character in children as they grow older.
  4. Sex Education taught early within the family environment helps normalise a gender-equitable society where everyone learns to treat everyone else as equals despite sexual and gender difference.
  5. Sex Education within the family environment prevents children and youth from being mystified, ashamed and afraid of their own bodies. It leads to a healthy appreciation, celebration and respect of their bodies and those of others.

Our Research

Research is the cornerstone of any project that endeavours to present solutions to enduring problems such as teenage pregnancy, STI’s, sexual harassment, rape and femicide.

SERAA’s research work seeks to explore and document knowledge of South Africa’s sexual cultures and sub-cultures in order to extract and utilise information that can be beneficial to everyone.

We pursue the most current global and local sex research as the basis for sound, effective sex education.

We contribute research publications which offer insight and solutions to South Africa’s most pressing sexual and gender challenges.

Our research assesses and measures the social impact of the work conducted by our sex education division and other sex education organisations.


Advocacy Plays a Critical Role

SERAA recognizes that knowledge requires accountability and demands rehabilitative action. Advocacy is about using information to encourage active citizenship that helps transform collective behaviour for the better.

We fight for the sex education curriculum at schools to be effectively delivered by adequately trained teachers who are equipped to engage with sexual content.     

SERAA advocates for gender equality in both private (domestic) settings and public & professional spaces. 

We engage in projects that promote a culture of inclusive empowerment where all members of society are equal sexual citizens.

We fight for a systemic change to how the judiciary handles rape and sexual violent cases. More specialised sexual offences courts in South Africa are needed to address sexual crimes.

We engage and petition the government on crucial issues of sexual transformation, femicide and the general safety of women, girls and other gender minorities.

A Letter from the C.E.O.

South Africa needs to admit that something about our old approach to the sex question has failed us. Perhaps it is time we consider a new approach. We are tired of hearing about the rape of innocent children and about battered defenseless mothers. We are all tired of reading about the piling bodies of murdered women in the news. We are tired of political speeches, promises and the culture of public condemnation which never yields any real change. We are simply tired. However, I often wonder if we are ready to do what it takes to change the current state of affairs. Are we ready? Are we willing?

Outside of education, there is no real lasting solution to the scourge of gender-based violence. Sex Education is the only approach that does not simply address the consequences of sexual crimes but actively prevents them before they can arise. As South Africans, we must be thankful that the Basic Education Department has introduced Comprehensive Sexuality Education (CSE) to students as early as Grade 4. UNESCO (The United Nations Education Science and Cultural Organisation) has provided concrete evidence that CSE works.

The International technical guidance on sexuality Education shows that children who receive proper sex education are less likely to commit sexual violence than those children who do not. It also shows that CSE reduces teenage pregnancy, changes bad sexual attitudes, eliminates risky sexual behavior, prevents sexually transmitted infections and promotes gender equality and equity. It is commendable that our schools are moving towards this direction (no matter the many challenges they still face).

Unfortunately, sex education is not complete until it reaches the home. We know that children and young people are also a product of their home environments. For example, research has shown that perpetrators of sexual crimes are people who were either violated as children or grew up witnessing sexual abuses in their homes. Imagine the following scenario. A child at school is taught that masturbation is a physiologically healthy and normal part of growing up. She/he goes home and is told by her parent(s) that touching one’s genitals is a mortal sin. Do you imagine such a child as having a healthy perception of their sexual body or a conflicted relationship with it?

Any large-scale sex education solution cannot be fully realized or become maximally efficient without incorporating the home and its custodians. Mothers, fathers and guardians must be willing to teach their children about sexual intercourse, contraceptives, masturbation, sexual orientation, STI’s, consent, mutual respect, gender and gender transitioning. Parents must be willing to say words like vagina, penis and anus with an attitude that does not rely on fear and shame.

Are we ready? Are we willing? As SERAA we are here to bring the entire family to the table of such discussions. If you are a parent or a guardian but you are not ready to talk to your young ones about sex, we are here to help you become ready. If you are not willing, we hope we can change your mind. South Africa needs to admit that something about our old approach to the sex question has failed us. Perhaps it is time we consider a new approach. Are you ready?

Dr. Yolo Siyabonga Koba – C.E.O.


As a non-profit organisation, your donation goes a long way to furthering the education and helping to prevent gender based violence, sexual abuse & harassment.

Help us create a better future for our children!


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